Designer #1

One graphic designer that I am a fan of is Massimo Vignelli. He helped to establish many of the conventions that are taught in graphic design today. I like his designs because they are so clean and simple. None of his designs overshadow what they are trying to sell. When looking at his work, it is the exact opposite of work by David Carson. I think both styles have their place, and combining elements of both can be successful as well. Work by Vignelli can be a hot topic for many graphic designers, because they call his work very boring, because he almost always uses the font Helvetica; but many of his clients needs fit his type of design. Some of his clients like American Airlines, probably wouldn’t have benefitted had they hired a designer from a grunge style. So while I do like his style, and I think elements of it are very effective, I am not the type who will only design things in this type of style.